What is SEO?
SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search keywords related to their products and services. Thus, it increases the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in SEO. Types of SEO White Hat SEO It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP). Unlike Black Hat SEO, it mainly focuses on the human audience as opposed to a search engine. People who are looking for long-term investment in their websites rely on white hat SEO techniques. Black Hat SEO It refers to the SEO techniques which are not ...
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