Search engine optimization to beginners

 

What is Search engine optimization (SEO)?

 

Search engine optimization (SEO) mainly work to gain organic traffic and improve ranking on search engine result pages of website or web page.

Search engine optimization (SEO) works to get more and more organic traffic on the web and web pages and boost your site on search engines to achieve a ranking on search engine result pages (SERP).

SEO works for many results like local search, regional search, state searches, National search, or international searches. It means if any user queries for local search then the website is related to local search keyword or phrase shows the user.

SEO meaning/definition

 

SEO is a continuous process to work on the website (inside or outside) for ranking in the search engine result pages (SERPs) in an organic way.

SEO stand for search engine optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search keywords related to their products and services. Thus, it increases the quantity and quality of traffic to a website through organic search engine results.

Types of SEO

 

Hey, in the upper section we will discuss the meaning of SEO. I hope you better understand “what is SEO”. Mainly, there are three types of SEO:

1.     White hat SEO

2.     Black hat SEO

3.     Gray hat SEO

 

White hat SEO

 

It refers to that SEO techniques which are work in accordance with the SEO guidelines set by the search engines.it means it uses approved search engine optimization techniques to improve the ranking of the site on search engine results pages (SERPs).

White hat SEO is that SEO where we work with the guidelines of search engines to come on the top of search engines. This type of SEO is works according to human interest. It mainly focuses on the behavior of a user and provides full satisfaction.

Unlike black hat SEO, it mainly focuses on the human audience to a search engine.

People are looking for long-term investment on their website for a long time results rely on the white hat SEO techniques.

White hat SEO techniques

 

1.     Good content

2.     Proper use of title and description

3.     Ease of navigation

4.     Site performance

5.     Quality inbound linking 

Black hat SEO

 

It refers to techniques that are not in accordance with SEO guidelines set by the search engines. These techniques exploit the weakness in search engines to get higher rankings for websites on the search engine result pages (SERPs).                    

Black hat SEO is that SEO which is not working with the guidelines of search engines. It mainly focuses is come to the top of the search engines in very little time. This type of SEO does not work according to human interest. It mainly focuses on the search engines to get a high ranking by spending less time and effort.

It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their websites rather than a long-term investment use black hat SEO techniques.

Black hat SEO techniques

 

1.     Keyword stuffing

2.     Cloaking

3.     Hidden pages

4.     Doorway pages

5.     Article spinning

6.     Duplicate content

Gray hat SEO

 

It refers to that SEO which is 60% work according to the search engines guidelines and 40% work is not according to the guidelines of search engines.

 This is a practice that is riskier than white hat SEO but less than black hat SEO. In this SEO, black hat and white hat SEO include.

Gray hat SEO techniques

 

1.     Keyword stuffing

2.     Cloaking

3.     Hidden pages

4.     Doorway pages

5.     Article spinning

6.     Good content

7.     Proper use of title and description

8.     Ease of navigation

9.     Site performance

     Quality inbound linking 

 

Why is SEO important?

 

Today SEO is important for every person, advertiser, and business. Today, competition is present in every field, place, and this area is very vast.

So, break the chain competition on the internet, SEO is compulsory for every web or web page.

SEO help to create a better relationship with your targeted audience, increase the quantity and quality traffic in your web or web pages, increase conversion, etc, all the factors are helping to achieve a higher rank in search engines.

Vision of Google, your content set according to the mobile means designed website mobile friendly. We make the website mobile-friendly with the help of SEO With the help of SEO, new website index in google or another search engine.