Google ads basics for beginner

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What are google ads?

Google ads (known as Google Adwords) is an online advertising product which is launched by google in the year 2000, for paying advertising in many forms like that, display ads, search ads, get more calls, get more website visitors, YouTube ads, etc.

In this platform, we have pay to google for new/exist product and services advertising.

Google ads are an important platform for your business to get fast success in a large competition. google ads help to achieve a higher ranking in search engine result pages (SERPs). In this platform, advertisers bid on a particular keyword to get a rank in search engine result pages.

Through google, advertiser target some specific audience according to a niche or product, and use for sell a product, get more web visitors, get a higher ranking, etc.

Google ads campaign types

Google ads campaign types are useful for your business advertising strategy. It helps to find your customer in many ways, and increase your reach. There are six google ads campaign types:

1.      Search ads

2.      Display ads

3.      Smart ads

4.      Video ads

5.      Discovery ads

6.      Shopping ads

 

1.   Search ads

Every advertiser wants his product seen on the top of search engine result pages (SERPs) when any user searches the query/keyword related to his product and services. Then, his website or web pages are triggers by the same keyword or phrase on the top results. If an advertiser wants to get quick results to sell his products then search ads are better for this.

In the internet marketing, search advertising is a method to get quick results to website or web pages in the keyword or phrase. Search ads are shown on the search engine result pages.


Ads come on the top of search engine results in pages, advertisers use some techniques like maximum bidding, work on negative keywords, target location, and audience.

 

search ads in google ads?

1.   Display ads

 

Display advertising plays an important role to sell digitally or increase conversion rates. Through display advertising, we promote a new product and services or attracting more audience in website, social media, landing page, app, or another digital medium to convert in many ways.

A simple definition of display advertising, Display advertising is a way to increase the number of audiences in web, web pages, landing pages, apps, or another digital platform in the form of text, audio, video, banner, for taking action (purchase a product and services).

Many users think about are there another form of display ads?

Let’s go on ahead, and talking another form of display ads.

 

How many types of display ads?

 

Yes, there are three types of display advertisements.

a)      Retargeting

                                I.            Standard retargeting

                              II.            Dynamic retargeting

b)      Acquisition

c)      Brand awareness

 

             

·      Retargeting

Many users confuse in retargeting or remarketing. But don’t confuse, there are the same things. Retargeting, remarketing, or behavioral marketing are the same things.

Remarketing is also known as retargeting, or behavioral marketing. In this marketing, this is a way to reconnect our audience which is interacted with your website, app, or any other social media platform.

It performs in two ways, the first is standard retargeting, another is dynamic retargeting.

·      Acquisition

Display advertising is seen as an effective acquisition because every business needs to grow and attention exists or new consumers. It creates is sale for any business and attracts the consumer for next time purchase.

·      Brand awareness

This is a unique objective or display ads and another example of display advertising. It helps to get more reach. It mainly focuses on getting reach, rather than direct conversion. It also increases your brand promotion and engagement on post or landing page. In these display ads, sales are converting rapidly.

 

2.   Smart ads

Smart advertising is essentially the combination of 3 technology: immersive media, artificial intelligence, device motion. It works on the google AI system. It basically made by that person who doesn’t know about google ads services. This is helpful for small businesses because they don't know the dashboard or advanced settings of google ads. Basically in this campaign, advanced settings already set for ads.

3.   Video ads

We understand search ads, display ads, or video ads. But video ads are an important format. All ads are work on set goals like if you want to lead through video ads then drive conversion from YouTube. If you want to traffic on the website through video ads then drive conversion from YouTube. It is a popular format in all ads.

These ads are commonly call pre, mid and post-roll ads. It is an effective ad. because it contains audio and video content. There are many advantages from video ads like that increase reach, traffic, audience, sales, visibility, engagement, and promotion of a brand, etc.

4.   Discovery ads

Discovery advertisement show in a single static image along with the best title and description. It is an impactful and engaging platform because he describes the clarity of the product in the form of an image with the use of title and description. These ads are interactive and immersive.

Discovery ads are also help to the user because they work on user intent or searches. AI of Google works on this platform. It drives much traffic and engagement on the web or landing page. These ads are trigger YouTube discovery, Google discovery, or Gmail a/c.

Here is an example of google discovery ads: you search on the search engine “best books for MBA”, after you scrolling YouTube, Google, or Gmail, when discovery ads are trigger in your feed in the form of an image, title, and description.

5.   Shopping ads

 

Shopping ads are those ads which are shown with image and price of the product for selling purpose. These ads are trigger in search engines when you search for a specific product then ads show you in the search engine. In the mobile version, ads shown in the upper of search engine results in pages, but if you search in P.C., then ads are trigger on the side of search engine results.

In the simple form, shopping ads means if any user search a specific product in the search engine, then Google or another search engine trigger your and your competitor shopping ads.

Each shopping ads contain an image, price of the product, brand, feature, and ratings.

For example: you search a moto g60 mobiles, then search engine shows many mobiles phones or shopping ads. like that:

shopping ads in google ads

 Thanks for watching this post. If you gain valuable content then comment below.



Location: Jaipur, Rajasthan, India

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